What metrics matter after release
What metrics are important to follow after you release an app? The Lattice Labs Blog has a great write-up highlighting all the major metrics you might want to keep an eye on after you release an app.
Gathering critical insights
Lattice Labs explains that the actions of the users can reveal critical information about what leads them to your application - and what turns them away. For example, closely watch how many days it takes users to open your app back up after closing it, as this can reveal potential hang-ups during usage.
Another focus is the actual acquisition of the user. If there is a certain outlet that brings you users who use your app for long periods of time, then paying special attention to that outlet is especially critical.
Read the post here to see what other tips Lattice Labs has on mobile metrics.